Home » Posts tagged 'WOWBIZ' (Page 2)

  • Meier: Confidence Requires Training, Visualization

    Meier: Confidence Requires Training, Visualization

    “Thinking Coach,” Jim Meier, speaks to host Lynn Hinderaker about how he helps athletes recapture their confidence; the key is to observe the mechanical machinations of one’s mind when it is spouting judgments that provoke self-doubt. Meier also talks about the value of thinking of times in the past when one has succeeded and to “feel” that experience in great detail. Hinderaker adds that people sometimes feel that they deserve failure, which is a self-fulfilling concept.

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  • Eco-Preneur Debuts Carbon Offset Website

    Eco-Preneur Debuts Carbon Offset Website

    Bryan Mellage is a visionary from Southeast Nebraska who has a unique model for lowering greenhouse gases and reducing our carbon footprint. Mellage has created a web site, C-Minus, that enables any environmentally sensitive individual to purchase carbon credits, which generates revenues that are channeled through C-Minus to finance green start-ups around the country. WOWBIZ Weekly host Lynn Hinderaker asks questions about this holistic business model, touching on cap and trade, the important of conscience and the wind and solar […]

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  • Angela Lee Fuses Function With Fashion

    Angela Lee Fuses Function With Fashion

    A common problem – the frustrating loss of one’s cell phone – has prompted entrepreneur Angela Lee to reinvent what a fashion scarf really can be. Her security scarf has a well-designed pocket buried inside the scarf’s lining within which one can hide a cell phone or pocketbook. SHOLD-IT is a “fusionary” product, according to WOWBIZ Weekly host Lynn Hinderaker, blending function with fashion in a new hybrid product that deserves a premium price point.

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  • Social Media Analytics Explained – Finally

    Social Media Analytics Explained – Finally

    In this new paradigm interview, the WOWBIZ Weekly audience learns how to “turn marketing inside-out.” Blue Ocean executive Prashant Parida explains how market share and “share-of-voice” correlate closely in social media, implying the importance of frequent postings. Parida emphasizes “net sentiment” in judging one’s social media efforts. These analytical services enable Blue Ocean to influence public opinion and shape brand preference in behalf of its clients, which includes Microsoft.

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  • Sarpy Chamber Exec Plans For More Growth

    Sarpy Chamber Exec Plans For More Growth

    Wendy Richey has a big problem: how can she match the developmental growth that has typified Sarpy County the last several years? Richey discusses the assumptions that she is putting into her plan for 2013 such as the importance of Highway 370. But she is still reaching out to her constituency in Nebraska’s fastest growing county with one question: What do you want Sarpy County to become? This interview with Lynn Hinderaker is about collective vision, organizational focus and economic […]

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  • Greenberg Shares Sales Tips for Pull Era

    Greenberg Shares Sales Tips for Pull Era

    Sales trainer Andy Greenberg provides helpful tips for salespeople who are struggling with appointment setting and lead generation. In his interview with WOWBIZ host, Lynn Hinderaker, he explains how sharing new information with prospects can lower skepticism and buyer resistance. This interview should be watched by all business development specialists who want to adapt to the new era of pull marketing.

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  • Pauline Stark Explains CRM Trends On WOWBIZ Weekly

    Pauline Stark Explains CRM Trends On WOWBIZ Weekly

    Customer relationship management is changing; sales executives see it differently than marketing folks. Both types are struggling to adapt as the business world embraces “pull” over “push.” In this WOWBIZ Weekly interview, the owner of Business Evolutions, Pauline Stark, explains the steps involved in generating awareness, cultivating trust, closing the sale and generating referrals. This interview with Lynn Hinderaker describes the blending of technology and psychology, process and measurement.

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  • WOWBIZ Founder Endorses “The Mesh” Business Model

    WOWBIZ Founder Endorses “The Mesh” Business Model

    In this brief book review, WOWBIZ Weekly host Lynn Hinderaker explains how owning assets is fast becoming an outdated notion. Instead, as the urban Zipcar concept demonstrates, enabling your customers to share your assets is a more cost efficient and practical penetration strategy. Mesh picks up where horizontal integration leaves off. If you want your company to be more strategically nimble, the “mesh” strategy is fresh and promising.  

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  • Female Leader Takes Organization Into New Markets

    Female Leader Takes Organization Into New Markets

    The female leader of an 80 year old Omaha company explains how she expanded into a new market segment in this WOWBIZ Weekly interview. Angela McGee and her 40 employees “wash dirty linen” and have long serviced the hospitality/food service industries, but are expanding into the heavily regulated health services industry. McGee “fell on her face” many times, but ultimately succeeded, investing $1.5 million in expanding her plant and securing a massive new client, Alegent Healthcare.

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  • During Uncertain Era, Experience Counts

    During Uncertain Era, Experience Counts

    In this WOWBIZ Weekly interview, host Lynn Hinderaker taps into the rich vein of wisdom accrued by a master business developer and expert in vocational guidance, Larry Humberstone. A mega trend is changing who is getting hired at America’s corporations; staffers in their sixties and beyond are suddenly fashionable among HR execs. The reason? A broad perspective is important when turbulence and uncertainty reign in the boardroom. Humberstone explains the rationale for this new development and throws in a few nuggets of […]

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