How To Be Relevant In A Diverse Marketplace

In this WOWBIZ Inside Scoop video, futurist Roger Selbert explains that most companies have underestimated the difficulty of remaining relevant to an increasingly diverse marketplace. If you doubt this trend, consider the presidential race of 2012: according to political analysts, Republicans misunderstood America’s diversity and underestimated the impact of the Latino vote, thus losing “voter-market share.” As an industry matures and fragments, the diversity issue always raises its head. Any organization that ignores it becomes less relevant. This video helps […]

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