How to Stimulate Brand Traction

Successful companies know that instead of cutting costs to save money, the key is to differentiate themselves from competitors – especially during recessionary periods. That means that branding is the key factor for success. The challenge is to transform the brand into a sales-generating catalyst – to change behavior, not just attitude. This leads us to a new term found only on WOWBIZ Inside Scoop: Brand Traction. Cutting costs is not the answer In this WOWBIZ interview, David Gilinsky of […]

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