• Aaron Davis Describes New Era Success at Embassy Suites

    Aaron Davis Describes New Era Success at Embassy Suites

    This former Nebraska Cornhusker football player has learned much from his experiences with the national championship team of 1994. In this interview with WOWBIZ host Lynn Hinderaker, Davis describes the importance of having a simple goal and acting on that goal consistently everyday. He stresses the importance of living with integrity and compassion above material achievement. Davis also explains that successful people have the same struggles as everyone else, but they endure setbacks because they cling to a higher purpose […]

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  • How To Select a Coach To Help You Grow

    How To Select a Coach To Help You Grow

    This thoughtful video interview with Gallup-certified mentor and “guide” Val McPherson provides an inside peek into the world of personal and business coaching. McPherson’s career is based on the fact that many people feel blocked in their careers, which creates malaise and confusion. The first step is objective listening, he explains to WowBiz founder Lynn Hinderaker. Eventually, McPherson “moves” his clients toward clarity and creativity, encouraging them to re-examine long-repressed aspirations. As the self discovery process becomes more intense,  most […]

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  • How to Stimulate Brand Traction

    How to Stimulate Brand Traction

    Successful companies know that instead of cutting costs to save money, the key is to differentiate themselves from competitors – especially during recessionary periods. That means that branding is the key factor for success. The challenge is to transform the brand into a sales-generating catalyst – to change behavior, not just attitude. This leads us to a new term found only on WOWBIZ Inside Scoop: Brand Traction. Cutting costs is not the answer In this WOWBIZ interview, David Gilinsky of […]

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  • How To Spur Employee Innovation

    How To Spur Employee Innovation

    As the business world refocuses on driving innovation, companies are entertaining new ways to generate creative ideas that will boost employee and customer engagement. By taking employees out of their normal office environment, CEOs can inspire them to perceive organizational challenges in a different light, finding fresh solutions and boosting morale. Finding the right venue An offsite meeting place should offer environmental features that are in dramatic contrast to the office environment. Inspiring examples may include special lighting, a natural […]

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  • How To Maximize Your Business Networking Efforts

    How To Maximize Your Business Networking Efforts

    Many small business owners are eager to get out and hustle for more potential clients. They attend a variety of networking gatherings and exchange a slew of business cards. Weeks later, few of these contacts have generated revenue. What happened? In this WOWBIZ Inside Scoop video interview, BC Clark, executive Director of Metro Omaha Women’s Business Center (MOWBC), offers insightful tips on how businesspeople can make the most out of networking meetings. Going with a plan Before leaving your office for […]

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  • How To Know If Your Business Needs a Mobile App

    How To Know If Your Business Needs a Mobile App

    With the proliferation of smart phones and other handheld web devices, mobile applications have become an important way for companies to stay in touch with customers. Now more than ever, employees and customers are able to effectively communicate and interact with business without being tied to a computer. Does my business need an application? Many different types of businesses can benefit from having a mobile application. The first step is consider the strategic needs of the company. Data accessibility, social […]

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