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  • Aaron Davis Describes New Era Success at Embassy Suites

    Aaron Davis Describes New Era Success at Embassy Suites

    This former Nebraska Cornhusker football player has learned much from his experiences with the national championship team of 1994. In this interview with WOWBIZ host Lynn Hinderaker, Davis describes the importance of having a simple goal and acting on that goal consistently everyday. He stresses the importance of living with integrity and compassion above material achievement. Davis also explains that successful people have the same struggles as everyone else, but they endure setbacks because they cling to a higher purpose […]

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  • How to Stimulate Brand Traction

    How to Stimulate Brand Traction

    Successful companies know that instead of cutting costs to save money, the key is to differentiate themselves from competitors – especially during recessionary periods. That means that branding is the key factor for success. The challenge is to transform the brand into a sales-generating catalyst – to change behavior, not just attitude. This leads us to a new term found only on WOWBIZ Inside Scoop: Brand Traction. Cutting costs is not the answer In this WOWBIZ interview, David Gilinsky of […]

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