• How to Stimulate Brand Traction

    How to Stimulate Brand Traction

    Successful companies know that instead of cutting costs to save money, the key is to differentiate themselves from competitors – especially during recessionary periods. That means that branding is the key factor for success. The challenge is to transform the brand into a sales-generating catalyst – to change behavior, not just attitude. This leads us to a new term found only on WOWBIZ Inside Scoop: Brand Traction. Cutting costs is not the answer In this WOWBIZ interview, David Gilinsky of […]

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  • How To Be Relevant In A Diverse Marketplace

    How To Be Relevant In A Diverse Marketplace

    In this WOWBIZ Inside Scoop video, futurist Roger Selbert explains that most companies have underestimated the difficulty of remaining relevant to an increasingly diverse marketplace. If you doubt this trend, consider the presidential race of 2012: according to political analysts, Republicans misunderstood America’s diversity and underestimated the impact of the Latino vote, thus losing “voter-market share.” As an industry matures and fragments, the diversity issue always raises its head. Any organization that ignores it becomes less relevant. This video helps […]

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  • How To Maximize Your Business Networking Efforts

    How To Maximize Your Business Networking Efforts

    Many small business owners are eager to get out and hustle for more potential clients. They attend a variety of networking gatherings and exchange a slew of business cards. Weeks later, few of these contacts have generated revenue. What happened? In this WOWBIZ Inside Scoop video interview, BC Clark, executive Director of Metro Omaha Women’s Business Center (MOWBC), offers insightful tips on how businesspeople can make the most out of networking meetings. Going with a plan Before leaving your office for […]

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  • How To Know If Your Business Needs a Mobile App

    How To Know If Your Business Needs a Mobile App

    With the proliferation of smart phones and other handheld web devices, mobile applications have become an important way for companies to stay in touch with customers. Now more than ever, employees and customers are able to effectively communicate and interact with business without being tied to a computer. Does my business need an application? Many different types of businesses can benefit from having a mobile application. The first step is consider the strategic needs of the company. Data accessibility, social […]

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