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  • What the WOWBIZ Content Revolution Really Means

    What the WOWBIZ Content Revolution Really Means

    People respond to people. In this emotional interview, video producer Dan Schneider explains why video content is redefining the Internet, which has been largely text-based. According to the owner of Stream Light Productions in Omaha, you are 53 times more likely to sell your product or service by using video instead of text. This statistic, combined with format experimentation, is changing the web-game. As he enthuses with WowBiz Weekly host, Lynn Hinderaker, Schneider puts the Creighton-supported business video podcast in […]

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  • Networking Expert Uncovers Appeal of WOWBIZ

    Networking Expert Uncovers Appeal of WOWBIZ

    Omaha consultant Larry Humberstone explains the importance of face to face networking and shares tips about starting a conversation with a stranger at a business oriented event. Then he turns the tables on WowBiz Weekly host, Lynn Hinderaker. Humberstone begins to interview Hinderaker about the value of WowBiz online videos. Hinderaker responds by emphasizing that video interviews need to instruct, instead of “brag and promote.” The two veterans discuss the time-and-cost-efficiencies of using the WowBiz online videos to prequalify sales […]

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  • Success Secrets of Omaha’s Business Glitterati

    Success Secrets of Omaha’s Business Glitterati

    The Executive Director of the Omaha Chamber of Commerce reflects here on the “success secrets” that the Business Hall of Fame inductees shared with the audience at the Omaha’s Holland Center in April, 2013. WOWBIZ Weekly host Lynn Hinderaker asks David Brown to summarize the advice given by each honoree after they received their Hall of Fame pins: Mogens Bay, Valmont: Don’t be afraid to experiment; find a mentor. Marshall Faith, Scoular Grain: Hire the best talent you can afford. […]

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  • Zych Leans Into Dynamics of Female Leadership

    Zych Leans Into Dynamics of Female Leadership

    In this fascinating interview, the Executive Director of the Women’s Fund of Omaha, Michelle Zych, discusses Sheryl Sandberg’s book, “Lean In: Women, Work, and the Will to Lead,” with WOWBIZ host, Lynn Hinderaker. Zych elaborates on the tough choices and compromises that today’s female has to make insofar as career velocity is concerned. Lesson: It’s not always easy to “lean in,” especially when socioeconomics are factored into the equation. Corporate leaders will find this interview helpful in understanding how much […]

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  • Branding in the New, “Adaptive” Era

    Branding in the New, “Adaptive” Era

    In this thoughtful interview, Dick Musil (who spearheads business development for Webster Design, Omaha) discusses how branding has evolved in this social media-tinged era. Host Lynn Hinderaker focuses on the power of branding to differentiate a company such as Audi, which has successfully linked itself to “heroic bravery” as a way to make its brand name resonate with upscale achievers. Musil explains how branding has evolved from a graphical identity to providing an entire “brand experience.” The multifaceted dialogue goes […]

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  • Health Care Expert Explains the “New Normal”

    Health Care Expert Explains the “New Normal”

    Affordable Health Care is a complex and urgent topic that requires close scrutiny by business owners, according to Sean McGuire, Omaha-based health care consultant. In this interview, McGuire calls the healthcare act, which was passed three years ago, the “big foot” of national law because it’s so unknown and misunderstood. If a business has more than 50 employees that work at least 30 hours, it will be responsible for paying for health care or face a large non-deductible tax. Host […]

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  • Entrepreneurs Must Protect Their Intellectual Property

    Entrepreneurs Must Protect Their Intellectual Property

    Inventors and entrepreneurs often struggle to get their products branded and protected. According to Virgil Johnson, Erickson Sederstrom attorney, the process is getting more complex as the web makes it tough to sort through the origination and appropriate usage of intellectual property.  Software developers, for instance, must learn to license their object code (which is akin to the operating system), not the source code (which is how the operating system itself is created). Erickson Sederstrom attorney Andrew Collins helps entrepreneurs […]

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  • Nebraska Enterprise Partnership Fund

    Nebraska Enterprise Partnership Fund

    Much of the job growth in Nebraska comes from “micro-enterprise,” an entrepreneurial category that is the supported by the Nebraska Enterprise Partnership Fund, a CDFI administered by Rose Jaspersen. In this interview with host and entrepreneur, Lynn Hinderaker, Jasperson explains how the fund grows existing, small scale “micro-preneurs” with loans in the under-$50,000 range. The NEPF provides small business training to non-profit groups across Nebraska, equipping them with technical knowledge and systemized training programs that are then used to support […]

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  • Visualize Your Ideal Future with Multimedia

    Visualize Your Ideal Future with Multimedia

    Bellevue entrepreneur Marea Whittaker Bishop describes her Ideal-EYEZ multimedia service that is based on the power of conscious visualization of goals. Host Lynn Hinderaker emphasizes the proven power of mental focus as Bishop demonstrates how a simple “vision board” consisting of images of one’s ideal future can be transformed into a computerized presentation (with audio) that plays repeatedly on one’s desktop to reinforce positive visualization, belief and outcomes. More: www.wowbiztv.com

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  • Omaha Chamber Launches Prosper Omaha

    Omaha Chamber Launches Prosper Omaha

    In this celebratory interview, economic developer Mark Norman explains how the Omaha Chamber has used a clustering strategy and a “no-boundaries,” collaborative organizational style to create 20,000 jobs. Norman also touches on the fundraising agenda for the new, five year Prosper Omaha initiative. Host Lynn Hinderaker enthuses about the emphasis on “prosperity for all” and the development projects slated for the area east of 72nd Street. More: www.wowbiztv.com

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